Start Date: Tuesday, Sept. 13
Time Slot: 9:00 p.m. ET - 10:00 p.m. ET
Network: The CW
Description: "Sarah Michelle Gellar stars as a woman who, after witnessing a murder, goes on the run, hiding out by assuming the life of her wealthy identical twin sister -- only to learn that her sister's seemingly idyllic life is just as complicated and dangerous as the one she's trying to leave behind."
How It's Using Social Media: The CW has an official Facebook page for the show, as well as a Twitter portal. The network is also using its official Twitter accounts and YouTube accounts to promote the show.
Star Sarah Michelle Gellar is also appearing in a digital tie-in with Microsoft's search engine, Bing.
How to Follow: The CW has a handy social Twitter portal setup for its various shows, including Ringer.
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