Daily deals services such as Groupon and LivingSocial are proliferating, with more than 650 providers serving 26 million customers so far. The market is growing so quickly, it’s hard to get a handle on who’s using these products and what they’re using them for.
That’s where this infographic can help. It’ll show you the major players, the types of deals offered and who’s buying these deals. Beyond that, you’ll find fascinating facts about the quickly developing secondary deal marketplace.
Just in time for the last week of National Coupon Month (who knew?), here’s a comprehensive set of graphical data gathered from the users of CityPockets, a secondary daily deals marketplace whose digital wallet helps you consolidate all those vouchers and daily deals. Keep in mind that CityPockets admits its survey respondents tend to be slightly heavier daily deals users.
Take a look at this infographic, and let us know in the comments how you’re using daily deals.
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