Tuesday, February 7, 2012

Daily Deals Proliferating: What’s in Your Digital Wallet? [INFOGRAPHIC]

Daily deals services such as Groupon and LivingSocial are proliferating, with more than 650 providers serving 26 million customers so far. The market is growing so quickly, it’s hard to get a handle on who’s using these products and what they’re using them for.

That’s where this infographic can help. It’ll show you the major players, the types of deals offered and who’s buying these deals. Beyond that, you’ll find fascinating facts about the quickly developing secondary deal marketplace.

Just in time for the last week of National Coupon Month (who knew?), here’s a comprehensive set of graphical data gathered from the users of CityPockets, a secondary daily deals marketplace whose digital wallet helps you consolidate all those vouchers and daily deals. Keep in mind that CityPockets admits its survey respondents tend to be slightly heavier daily deals users.

Take a look at this infographic, and let us know in the comments how you’re using daily deals.


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Monday, February 6, 2012

Facebook’s New Features Get Animated [VIDEO]

The Taiwanese are at it again! This time the humorists at Next Media Animation (NMA) have turned their computer-animation reenactment efforts to the latest Facebook changes.

NMA takes on the latest updates from the f8 conference including the new Timeline and music features.

As usual, NMA nails it.

Check out some images from the event below.

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News360 Aggregates & Personalizes the News Reading Experience

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: News360

Quick Pitch: A news personalization and aggregation service.

Genius Idea: Launching on seven different platforms in its first year and integrating information from several social networks, including Google+, into its personalization engine.

The idea of a personalized news reader is almost a cliche at this point — AOL Editions, Zite, Flipboard and News.Me are just a few startup services with their own takes. News360 joined the crowd last October with a product solely focused on news aggregation, rather than personalization. While it used (and still uses) a unique semantic algorithm to decide what the most meaningful stories are in broad categories like Business, World, Food and Fashion, it was not strikingly different from a user perspective.

What stood out about its approach was that it quickly released versions compatible with the iPhone, iPad, Windows Phone 7, Blackberry Playbook, Andorid and the web.

“Our thinking is that we want to give inside the experience wherever you are,” says News360 CEO Roman Karachinsky. “People have different use cases whether reading on their phones, desktops or laptops, but we want to be on every device that they have — let them have their interest graph, have their saved articles, on any platforms that they want to use.”

The app has extended the same “be everywhere” attitude towards a personalization feature that launched in August. It pulls in user behavior and interest from Twitter, Facebook, Evernote and Google Reader in order to help determine a reader’s interests. Where some other apps rely on behavior you demonstrate while using them, News360 takes information from the profiles you connect — your bio, where you comment, like, star, share and save — in order to construct and populate categories.

News360 told Mashable it will add Google+ behavior cues to its options for personalize user news feeds Friday — which is impressive, considering Google+ just released it’s first APIs last week.

“We don’t want to collect 1,000 articles before you make the decision,” Karachinsky says, “which is why we try to look at as many profiles as you can right off the bat.”

By aiming broad, in both its spectrum of devices and its range of information, News360 has attracted more than 750,000 downloads. While the startup won’t get specific about how many of those are active users, a spokespeson did say active users grew 27% May to June; 21% June to July; and 135% July to August. About 4.5 million articles are read using the app each month.

That’s traction. But is it enough to unseat established startups like Flipboard and big names like AOL that are entering the space? Using multiple news aggregators at once somewhat defeats the purpose of using one in the first place.

Will News360 be the one you choose? Let us know in the comments.

Image courtesy of iStockphoto, fotosipsak

Series Supported by Microsoft BizSpark Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.


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Action! Can Our Hollywood Experiment Help You Make Money Blogging?

This is a guest post by Joke and Biagio of JokeAndBiagio.com

Setting: a busy production office in Hollywood, California. Joke stares at her husband Biagio in disbelief.

Joke: You bought another book from Darren Rowse?

Biagio: Well, uh, no…this one’s actually by the Web Marketing Ninja…

Her face goes blank.

Joke: Did you just say…Ninja?

ProBlogger, Joke, and Biagio ProBlogger, Joke and Biagio

That kind of back-and-forth’s been typical ever since we tip-toed into blogging in 2009.

Sure, it’s always fun to think about monetizing the blog or read about ways to get big traffic.

But realistically, our blog for filmmakers who want to break into Hollywood has been more of a fun distraction than a tool to make us money.

Maybe you’ve felt the same about your own blog? Wondered if banging away on your laptop at 2am would have any (positive) effect on your business? Questioned if the “standard” ways to make money blogging were right for you?

We’ve had those doubts over the past few years.

An idea struck. A new approach to cashing in on our blog that seemed obvious and frightening all at once.

In fact, just saying it out loud freaked out our friends and colleagues.

But we really believe this idea is a win-win scenario for both our readers and our company. It’s a concept that just might work for you, too.

More on that in a minute. First, some background…

As working producers and directors in Los Angeles, blogging was not high on our “to do” checklist for Hollywood success. But we had a personal reason for writing: to create the film and TV blog we wished existed when we were starting out.

You know, back when we were banging our heads against Hollywood’s closed doors, trying to get noticed by anyone in “the game.”

Two-hundred posts and 2500 Twitter followers later, we found ourselves with a small but engaged group of readers who wanted to succeed in film and TV.

And no idea how we were going to monetize our blog.

Other than a few affiliate banners and the occasional Adword, we never embraced “selling” to a community largely made up of struggling artists (an accurate description of us just a few years ago.)

And, since blogging will never be our main income stream (we make a decent living in film and TV) the thought of turning our filmmaking blog into a six-figure sensation seemed pretty silly.

While the notion of being “top bloggers” was romantic, were we really going to:

create e-books?promote affiliate programs?find joint venture partners?

Or were we gonna’ keep chasing Oscars® and Emmys®?

Then, the crazy idea came along.

The number one rule of a blog is to provide value, right?

We asked ourselves, “What’s the ultimate value we can provide to our readers? What do they want more than anything?”

In our hearts, we knew the answer: the same thing we wanted while living in our shoe-box, one-bedroom apartment not so long ago.

Access to Hollywood.

So after spending two years educating our readers on what it takes to make it in this business, we’re now opening the same doors that were closed to us for so long.

We’ve invited them to pitch TV shows to us.

When we do sell a project with an aspiring filmmaker (like we just did with our upcoming documentary series Caged on MTV) that person will be paid to work on the show, receive a producer credit, and take a giant leap forward in their careers.

Plus, selling just one series with a reader will instantly make us “six-figure bloggers.”

As a bonus for both us and our readers, anyone who submits a show must join our newsletter. We send out tips and tricks on turning ideas into concrete Hollywood pitches, as well as up-to-the-second info about the kinds of shows we think we can sell at any given moment.

When the day comes that we do take a little time off from making film and TV, that list will prove invaluable should we want to write a book or put up speaking events on working in Hollywood.

How about you? Have you spent years educating your readers on a particular topic? Why not tap into the pool of experts you’ve created?

Most bloggers see readers as potential customers. Maybe it’s time to see them as potential partners instead. Are you:

An independent software developer kicking out posts on the Objective-C language? How about taking pitches from up-and-coming coders on new iPhone apps?Blogging how-to posts about the furniture you craft by hand? Why not expand your line by accepting product concepts from your most accomplished readers?Writing about designing and selling great widgets? Let your fans bring you valuable ideas for better widgets.

Just think: one great idea from a reader could be worth a lot more than your commission on that “weird old trick” affiliate product you’ve been eyeing.

Of course, we had to have our lawyer draw up a proper submission agreement, and anyone wishing to pitch TV show ideas to us will have to go through a formal process. Before you open yourself up to pitches, make sure you’re not open to potential lawsuits. Consult your lawyer.

Biagio: Not bad, right?

Joke nods. Her expression…a glimmer of hope?

Joke: Does this mean you’ll stop shopping at ProBlogger now?

Biagio: Well, uh, no…

Joke sighs.

Joke: Better sell some more shows quick!

Joke and Biagio are a married filmmaking team (Joke’s the wife, Biagio’s the hubby.) Their goal is to help aspiring filmmakers and TV producers break in to Hollywood by providing real-world filmmaking advice and taking TV show pitches from talented, hard-working dreamers. Their current film Dying to do Letterman has been invited by the International Documentary Association to qualify for 2012 Academy Award® Consideration, and they have numerous unscripted TV shows to their credit. Keep in touch with them on Facebook and Twitter.


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Sunday, February 5, 2012

3 Ways to Reduce Bounce Rates and Increase Conversions

This guest post is by Gregory Ciotti of sparringmind.com.

One of the many tough obstacles that newer bloggers have to deal with is the fact that many of their visitors, which they work very hard to get, will often “bounce” away from their pages—they’ll immediately leave the blog after landing on the homepage.

Reducing bounce rates Copyright Kzenon - Fotolia.com

This “bounce rate” can have a drastic effect on your blog’s success at any stage, but especially in the beginning. It’s very important to be able to keep the interest of your earliest visitors in order to build the loyal following that’s the essential foundation of any great blog.

So, what can you do to keep people around your blog long enough to explore its great content?

As a blogger, you’re probably very familiar with (and even have) a navigation bar on your blog, and you likely recognize its importance in helping readers get to your content.

However, many people do not take full advantage of this above-the-fold navigation bar, which inevitably draws a lot of clicks. After all, your nav bar really stands out on your site, and people are very familiar with how these menus work.

You can get more out of your navigation bar by having it link to pages that are much more than just a sequential list of posts in separate categories (as most bloggers do). I’d like to show you how by teaching you about a tactic that I call “super pages” that will direct readers to your best content.

Instead of just listing those categories up on your navigation bar, you can create separate blog pages that accomplish many useful goals, including pages that turn into SEO powerhouses and are incredibly shareable (linkbait), pages that convert new visitors, and pages that help you establish trust with people coming across your blog for the first time.

First things first, one super page to include in your navigation bar would be a Start Here page, where you can include a lot of elements that could be beneficial for first-time readers, and boost your subscriber count.

This page will reduce your bounce rate, guaranteed, as readers who may otherwise have been confused and left your site now have somewhere to begin. In fact, on many of my blogs, it is the most clicked link on my navigation bar.

Secondly, the Start Here page gives visitors a chance to see what your site is really about. You can also make this a little About Me page, putting a trustworthy face on a formerly anonymous website, and letting visitors know that your blog is run by a real person looking to offer great content.

Third, if the above two things weren’t enough: you can use this opportunity (after a descriptive About Me section and great Getting Started guide on your page) to offer visitors a way to get email updates, and if they like what they’ve seen thus far, they will opt in.

So not only will you be reducing bounce rates, you’ll be gaining more subscribers who might otherwise have slipped away after visiting your Getting Started page.

The other way to use super pages effectively is illustrated by Copyblogger. You’ll notice the navigation on that site includes topics that the site posts about, such as landing pages, email marketing, and keyword research. However, these links on the nav bar do not take you to a categorical list of posts.

Rather, they take you to a super page that presents a long description of the topic, including useful insight into getting started in that category, with plenty of links to the best posts on Copyblogger on that specific topic.

So, for instance, on the Email Marketing page on Copyblogger, an intro on the topic and its effectiveness is given, followed by links to great Copyblogger content, followed by a link to the Copyblogger newsletter specifically on email marketing (which people are obviously interested in). This is followed at last by an opt-in form that states that Copyblogger is a great place to learn about email marketing.

Anyone clicking to this page will be interested in email marketing, so now they have a list of links to great posts that is easily shareable (you’ll find that super pages are some of the most shareable pages on your site), a way to opt in to get updates, and a great descriptor of the topic at hand.

Much better than just a list of archived blog posts, wouldn’t you say?

One strategy that is implemented on almost all successful WordPress blogs is the giving away of freebies. These are almost always digital products, so that it doesn’t cost the blogger anything to give these products away.

This strategy works so well because people are much more likely to follow your blog if they see free and valuable content coming their way: they won’t want to miss out on anything in the future.

One of the best ways to do this is to create an autoresponder to send out a freebie if people sign up for your blog’s updates. I’ve found an extremely useful tool on MailChimp for doing this, which is described in detail on MailChimp’s blog.

If that sounds a bit too complicated, don’t worry! Freebies by themselves work as great promoters for people to follow you, so even by sharing a few freebies you are bound to gain more subscribers.

However, there is a way to greatly leverage your freebies: make people share your website in order to get them!

You may have heard of the service PayWithATweet, but there is a much better option that I’d like to show you called CloudFlood. What this service allows you to do is share anything you’d like to give away for free, but your viewers have to send out a tweet (that you generate) in order to gain access to it.

So if I’m sharing a new pack of icons for web design, and I want to give it away for free, I can set up my CloudFlood button and whenever someone wants to access the free download, all they have to do is send out the automatic tweet that I made, and they get instant access.

I could make the tweet link back to my username on Twitter, and have it say something like “Free icon pack for web designers up for grabs, download it now! bit.ly/SomeLinkHere.”

So, I get to give away free content that is useful to people, and they share my website to their Twitter followers … sounds like a win-win!

If there is one thing you should take away from any place giving blog advice, it’s this: your blog is nothing without loyal subscribers or followers.

Thus, it is very important to convert people from the get-go, and making it easy to follow your blog is something that is of utmost importance.

Creattica has some great, free pre-made PSD buttons that are easily edited (you don’t need to be a designer, it’s very simple) so you can add whatever text you want. You can also get some great buttons at Graphic River, such as these.

The link above takes you to an example button that you can edit if you have the PSD files (which are included on the Creattica buttons as well as on Graphic River). So you could easily edit the text to say something like “Follow Me For Updates” or “Get Updates From My Blog” or whatever you think will encourage your subscribers to click on the button.

Eye-catching buttons that stand out and complement your blog are guaranteed to make those who come across your content more likely to subscribe. Copywriters and bloggers alike know that big, beautiful buttons are just calling to be clicked. Are there any on your page?

As you can see there are a lot of things that you can do (for free!) to reduce your blog’s bounce rate, and in the end, grow your blog’s subscribers.

Even if you only drop your bounce rate by a few percentage points, think about how many visitors that will mean in the long run, over your blog’s life.

Capturing a visitor when they land is the starting point for any visitor to become a new subscriber to your blog. You need to do all you can to make sure things start off on the right foot.

How do you plan on dropping your blog’s bounce rate?

Gregory is an avid blogger and marketer, and loves improving and measuring his blogs. You can find him discussing effective WordPress strategies, and even talking about the hot topic of tumblelogs and lifestreaming on his blog I Love Tumblr.


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My Secret Formula for Creating Super-engaging Blog Content

This guest post is by Kiesha of WeBlogBetter.

Many of my readers have asked how in the world I come up with such creative ideas for my blog content.

If you’ve read:

“The Walmart Guide to Increasing Time spent on your Site,”“Can your blog Pass the Salad Test?”“Attract Readers to your blog like Mosquitos“What the Sims Taught me About Social Media”“How to Solve the Blogging Puzzle” (a post that compares blogging to a jigsaw puzzle)

…then you’ve probably figured out by now that there are no limits to the subjects I’ll squeeze a blog post out of.

I often challenge myself to find the most unlikely subject and see what blogging lessons I can squeeze out of it. While some things are a complete stretch and really won’t work, there are some surprising lessons you can pull from just about anything, if you’re creative enough.

I’m going to be honest: I’m using the phrase “creative enough,” but really what I mean is this. If you have a brain that has the capacity to think deeply enough to write a coherent paragraph or two, then you’ve got “enough creativity” to pull this off.

I’ll tell you how, but first let me tell you about a book that I read that really informs how I write today. It’s called The Medici Effect. This book talks about how it’s not completely new ideas, but the intersection of two seemingly unrelated ideas, that make a real difference in innovation.

I’m really simplifying the complexity, so you’re going to have to check this one out yourself to really get this and fully grasp the secret to creating meaningful and engaging content.

Here’s my secret formula for creating those zany analogies and surprising comparisons that I write about.

Every good writer is so because they pay attention to the details of life around them. They use those details and describe them with words that evoke the five senses: sight, smell, taste, sound, and touch.

Being able to describe an experience is key to hooking readers and keeping them engaged.

This is a direct extension of step one—if you’re paying attention your environment, you’ll discover that life’s lessons are everywhere. Blogging, like Kung Fu, is in everything!

You can pull lessons from any subject and then think about the ways they are similar to your blog topic.

This is easier if you make a list. For example, think of all the ways your experience in college is similar to your blogging experience. If I were to list mine I’d say:

Both were baffling at first.Both required time studying alone.Both required commitment and dedication to a schedule.Both required one to stretch his or her thinking beyond the ordinary.

This list could go on and on. I might start with a really long list, but then I would narrow it down to the most important points, since only so much can go into a blog post if it’s to remain engaging.

This step is extremely important. If you’re sitting there worrying about how crazy people will think you are or how much someone might think your analogy sucks, you’re not going to be able to do much writing. When you kick your inner critic to the curb and decide to just have fun with writing, it will come through in your writing. Confidence or lack thereof can be sensed and can weaken your credibility and authority.

If you’ve selected an interesting topic, then half of the work is done for you. At this point you just need to think of ways you can capitalize on those phrases that people love and that are also search engine friendly.

This works best if I’ve allowed the post to sit for a couple of days. This gives me fresh eyes and since the mental load of revision is far less than writing, it also allows me to think of ways to inject humor, think of details I’ve left out, choose better words and also consider ways to extend the post if possible.

Randomly pick two items and think of ways they are similar and can complement each. Then boldly consider ways you could use the combination to your advantage. You may need to try this exercise a few times before you arrive at something you believe to be true genius that you can passionately use to separate yourself from your competitors.

It was the combining of seemingly random, unrelated ideas that sparked the idea to change up the blog contest game and do something different. I suddenly got the idea that I should host a reality blog contest where bloggers will team up and work together while simulaneously competing for a Grand Prize. I got that idea while reading The Medici Effect, specifically a passage that talked about what makes a good contest. It discussed the evolution of the game show over the years until it eventually turned into reality contests and shows—that immediately sparked a eureka moment for me!

That’s what combining unusual ideas should do for you and your readers. It will help you create super-engaging content that your readers won’t be able to resist.

Kiesha blogs at WeBlogBetter, offering writing, social media and blogging tips. She’s currently holding an exciting new type of contest on her blog—the first ever reality blogging contest called “Surviving the Blog”. Visit her blog for details.


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Israeli Prime Minister Extends Olive Branch Over Twitter

israel palestine imageThe Prime Minister of Israel, Benjamin Netanyahu, has reached out to Palestinian officials through Twitter. The official account of Netanyahu, @IsraeliPM, tweeted: “We’re in the same city, in the same building, Let’s meet here today. I extend my hand in peace,” on Friday afternoon.

The tweet came after several attempts from Netanyahu to reach the Palestinian President Mahmoud Abbas through Twitter, including advising: “The Palestinians must first reach #peace with Israel and then get their state. Then Israel will be the 1st to recognize them. #back2talks” and attempts at peace: “I continue to hope that President Abbas will be my partner for peace. Let’s get on with it and negotiate #peace. #back2talks.” Netanyahu’s account is run by Dr. Eitan Eliram, the Prime Minister’s new media director.

The tweets follow a week of controversy as the Palestinian leader prepared to submit a proposal to the UN Security Council Friday, seeking full recognition of a Palestinian state. The plan was submitted Friday morning despite significant pressure from the U.S to hold off the proposal.

netanyahu tweet

The tweets from Netanyahu followed Abbas’ speech to the General Assembly. Netanyahu insisted peace could not be decided through the UN alone and reached out to the Palestinian leader, reports the L.A. Times. “I extend my hand to the Palestinian people,” Netanyahu told the General Assembly after Abbas submitted a request for full UN membership for the Palestinians. “We’ve both just flown thousands of miles to New York … We’re in the same building, so let’s meet today.”

Image courtesy of Flickr, TalkMediaNews


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